If you’re ready to redesign your website, what sounds like the best thing ever could turn into the worst project you’ve ever encountered without proper planning and research. There’s a lot of pressure on both sides: for the business owner as well as the web designer/developer. Don’t forget to consider these 3 important factors of web design:
1) Personality – This is where the endless search for inspiration begins. What kind of identity do you want your brand to take on? It’s common to feel overwhelmed and feel the need to include many different design elements to your site. But think about how that will translate to customers – it will be very cluttered and confusing. Keep it Simple Sam, is a good rule of thumb to go by. Take a look at some cool web design examples:
20 Examples of Minimalistic Responsive Web Designs
20 Inspiring Examples of Big Backgrounds in Web Design
21 Awesome Bright and Colorful Websites
2) SEO – Now that you have an idea of what you kind of persona you want your new site to portray, it’s time to dig a little deeper. Have you thought about the SEO web design functionality of your website? How can all that great content be found if it’s not made to be seen and crawled by search engines? This includes technical aspects including meta and title elements, on page optimization, search friendly URLs, image attributes, navigation, sitemaps and more. Ideally, this is a process that takes place before a new website is ever launched. It’s always a possibility to go back and re optimize but it’s best when these elements are looked at in the very beginning.
3) User Experience – When users come to your website, they want to easily find and read the content they’re looking for. Load time, navigation, relevant information, and engaging content are all a big part of user experience. Some websites can be aesthetically pleasing but too abstract to navigate. While other sites may be so “boring” that customers don’t identify with the company/brand. This is where these three elements meet to create an effective and useful website. Creating an objective may sound simple on paper, but it’s a more difficult process as you go along. Remember, it’s worth it to devote time and invest into the beginning stages because a website is a highly valuable asset that your business will keep for many years to come.
Springtime is the perfect for new beginnings and we’ve started ours with a brand new site! What do you think of the new web design?
If you’re thinking about a new website for your business, here are somethings you SHOULD definitely plan for:
- Interesting and organized – Does your website catch your visitor’s eye? Vivid graphics are a great way to hook them in. Next organization of your content will reel them in and keep them on your site for longer.
- Easy to contact and clear calls to action – Different customers like different things. That’s why it’s important to have immediate online contact, like in a form or live chat, and a local number where they can speak to a live person. For most businesses, the ultimate goal is to have that customer pickup the phone and call, so don’t forget to remind them!
- Helpful and informative – This part probably doesn’t make sense to some. As they see it, why should they “give away” something for free when they could be charging for it? The bigger picture in having helpful resources is that you’re showcasing your expertise in a niche area. This isn’t to say that you should give it ALL away but loosen up. (On that note, are you interested in some social media tips or SEO articles?)
- Get personal – History, testimonials, FAQs? Sometimes, it doesn’t have to be ALL about business as you showcase a little bit more about your company. I’ve seen many sites with neighborhood news, favorite charities, personal interests – all which helps in giving your brand a more human and personable touch.
- The point of inspiration – Amazing graphics, wonderful services and engaging videos! What else does a customer need? After visiting your site, customers should be inspired and really see how they can benefit from your product or service. Even if they don’t make a final decision then and there, the important thing is to plant that thought in their mind and standout!
What other elements do you think should be included in effective website design? Feel free to let us know what you think about our new site. And if you’re interested in a makeover for your own site, take advantage of our FREE site analysis today!
Just read this interview with Larry and Sergey, the founders of Google, and was inspired to post a link here. This interview was done when Google had 6 employees! Larry and Sergey both saw Google as being a leader in the search space back in a time when the dot-coms were ramping up to hit the ceiling in the dot-com bubble explosion in March 2000. They continue to drive inovation and are continusioly coming out with new products and improving on their current products. emarketed strives to learn from Lary and Sergey and hope to one day bring emarketed to the eyes of the public as one of the worlds premeir web marketing design firms.