How to Increase Time on Site

Decrease bounce rate. Increase click through rate. Maximize conversions. These are all common website goals that can be achieved by a common goal: increasing time spent on site. The more time a potential customer spends on your site, the more chances you have to give them what they’re looking for and reel them in.

Surely, you can’t expect to get more customers by only having boring pages full of text, can you? Here are some easy ways you can help keep readers on your site for a longer period of time:

Video
Website video marketing is often the “go-to” form of online marketing because it works so well. Videos are flexible and can be edited to fit the tone of your business and brand. From professional and informative to casual and fun, well-produced, relevant videos will definitely keep a reader’s interest for much longer than just words alone .

There are also many options for SEO, whether you decide to embed videos on your website or use a YouTube playlist or another third party video player. Don’t forget to use¬†annotations and transcripts, which is also helpful for readers.

Other Multimedia
With regular ole content, videos don’t have to be the only form of multimedia. Get creative and use what’s best for your company and what is most convenient. Adding picture galleries, collages, embedded social media posts are one way to go. Don’t doubt the power of a good picture. Even stock photos are a cost effective option that will help make your site look more inviting and credible.

Links
Writing quality content is hard work and sometimes, it can be difficult to find something good to link to. Without links, your content isn’t connected to your other work or even the outside world. Remember, linking is good for your on-site SEO (but don’t overdo it!). It gives interested readers something more to see. Also note that you shouldn’t be stingy and be afraid to link out to other sites. You can also link to your other off-site properties, such as Facebook, Yelp, Tumblr, Pinterest etc.

Write More
When in doubt, write more! More content to read and digest means that readers are more likely to stay on your site for longer. If it’s really good, it might even mean repeat visits. But here’s where you need to practice discrepancy. More content doesn’t mean that you should add more garbage content. That’s why evergreen content like detailed tutorials are so popular, because long form content is effective in keeping readers happy. Look at it this way, instead of cranking out a dozen or so mediocre pages, you can put that time into a quality investment that will last on your website for years to come. The payoff for bringing in readers will be worth it and rankings don’t hurt either!

5 Signs Your Website Hosting Company is Unreliable

Where your website is hosted can be just important as any other part of your marketing campaign. Without reliable service, your site might not be seen when it really matters, including holidays and other important high traffic days. Here are some signs of an unreliable web host, if any red flags come up, it might just be time to switch!

1) Offering deals that sound too good to be true:¬† Are you signing up for plans that only “cost” $1 a month or come with unlimited bandwidth? While these things sounds great on the surface, make sure you know what you’re getting yourself into. For example, buying the bare minimum package and having to add more services (which can really add up).
Having an unlimited plan sounds great, but is everyone receiving the same deal? At some point, traffic can overload servers and your unlimited plan may result in a lot of website down time.

2) Slow website loading time: Sometimes, having a big or super busy website can slow down your load time. Other times, your hosting company just might be overloaded, causing your pages to slow down and deter visitors. Check out Google PageSpeed Insights to see what the problem is.

3) Bad reviews and reputation: Do your research and check out what customers have to say on review sites. It’s understandable to have a few bad reviews but if the overwhelming majority is negative, it’s not really worth it to save yourself a couple of bucks each month for a semi-reliable host.

4) Unreliable customer service: Is your web hosting company closed on weekends? Do they keep you on hold for hours when you’re trying to call? A reliable company offers support when you need it and through different ways: email, phone, online chat, forums, social media and more. Don’t limit yourself on when you can talk to your web host.

5) Bad Advice: Some web developers handle the hosting aspect for you, but they can also offer very risky advice. For example, I recently heard a client was advised to let his domain expire and then re-purchase it! All because the developer was too lazy to get the login information needed to renew the site…

Learn more about reliable website hosting and call Emarketed for a free consultation today.

Do You Have a Love/Hate Relationship with SEO?

Love and hate – when it comes to search engine optimization, it’s normal to have these conflicting feelings. But you don’t have to feel hopeless and directionless. Don’t let the chaos of SEO ruin your outlook on website marketing. There are ways to get out of a slump.

Choosing the Right SEO Firm

Like any good relationship, it helps to know what you’re looking for. Are you looking for a generalist or a specialist? You might be interested in only one or a few aspects of online marketing, such as off-site link building or blogging. In these instances, it helps to really find someone who specializes in these areas.

If you’re looking for a company to help with all aspects of online optimization, it helps to seek out a reputable SEO company with experience in your industry. Make sure to ask for a free SEO website analysis to find out more about your weak areas that need help.

Think About Alternatives
If you don’t have the patience for a long-term SEO campaign, paid search marketing can help those who want more immediate results. Although organic optimization is popular, it doesn’t hurt to think about PPC as a complement to the SEO content on your site.

Speaking of complements: branding, video marketing, social media and reputation management are also aspects of online marketing that don’t necessarily deal with SEO directly, but make a great impact. If you’re too frustrated to deal with natural optimization, remember that there are other areas to spend your time. And this is great because you don’t want to put all your eggs in one basket.

Lesson Learned

Yes, SEO can be volatile and results depend on search engine algorithms, search volume and customer trends. Sometimes, these things are far beyond your control and the best thing you can do is sit back and wait until the dust settles. Read and learn about the current algorithm “weather” and remember that like with anything else, there will be ups and downs in your SEO campaign. Make the most of it and you can help reduce those numbers of downward trends.