How are Blogs Linked to Traffic and Leads?

Are you still doubting the power of blogs, even for small businesses? Hubspot’s study of over 7000 businesses titled “Marketing Benchmarks for 7000+ Businesses”, shows just how powerful blogs are when it comes to increasing website traffic and generating leads. The study also analyzes number of content pages and social media use –  you can download the report here.

Let’s take a look at a few graphs from Hubspot’s study:

The number of new leads greatly increases the more you blog. Look at how much of an increase you can get by just posting once a month!


Having more monthly blog posts benefits large companies the most. But even smaller companies with 1-10 employees can greatly increase the amount of inbound traffic they see.


No surprise here either, more blog posts per month means more inbound leads. This means more potential to convert these into sales!


You can see a sharp increase in inbound leads after 15 blogs a month. Is this enough motivation to get you to blog?

Some other notable findings:

– Companies that blog 15 or more times a month get 5 times more traffic than companies that don’t blog at all.
– Companies that blog 3-8 times a month almost double their leads
– B2B companies that blog only once or twice a month generate 70% more leads than those who don’t blog at all

Blogging can greatly increase your business’ success and it doesn’t take much. If you don’t have time or ideas, blogging a handful of times a month is better than nothing at all. This strategy can only benefit your company in the long run. So, don’t forget to download the study and take advantage of small business blogging today!

Making White Papers Fun

If there’s any way that white papers can be interesting, Mike Stelzner found a way to do so. His webinar with Marketing Profs this morning was about “Maximum Search Results with Rich Content and Social Media”. In the hour, Mike explained how he successfully conducted the survey and shared the finished product.

Focusing on the Industry Report
If you haven’t heard of it already, this is the social media marketing industry report that we’re talking about. Nearly 900 social media users participated in this survey and here are the results – five stats from the report that caught my eye:

  • 61.83% people who invested a few months in their social media marketing report new partnerships were gained
  • 72% of marketers are newbies (have only just started using social media)
  • 64% devote roughly 5 hours a week on social media
  • 81% of participants agree that social marketing has generated exposure for their business
  • 94% of marketers use Twitter

Spreading the News with Fire Starters
Getting people to participate in a survey is one thing, but how do you engage them in finding interest in your results? Mike passed the word along to a few key friends who have a lot of influence in the social media world aka fire starters. In Mike’s case, it was friends who had many friends or followers. Kinda like a ripple effect and things took off from there through word of mouth. Mike also took advantage of scheduling Tweets during relevant times of the day to catch the eye of his many followers. Well, it really worked as over 40,000 people read this report over the span of 1 month. Hundreds of blog comments and other mentions throughout the online community helped put Mike’s report on Google’s coveted first result for ‘social media marketing’.