The Evolution of Blogging and SEO

The History of Blogging
Web + log = Blog. According to Wikipedia, early-blogging dates back to around 1983. What evolved from a personal online diary has become a helpful tool that can be as powerful (or more powerful) than a website. Let’s take a quick look at some interesting tidbits:

  • Cameron Barrett compiled the first of blog sites in 1998
  • Peter Merholz coined the term “blog” in 1999
  • Pyra creates Blogger in 1999
  • Twitter introduces the world to microblogging in 2006

What’s Changed?
LiveJournal, Open Diary, Xanga, Blogger. The dot-com bubble paved the way for companies and individuals who wanted to make a name for themselves via blogging. Nowadays, blogggers are more dynamic and it’s more than just detailing the mundane facts of your everyday life. From online marketers to large corporations, blogs are now considered to be a serious for of entertainment, news, and information.

Business Blogging Webinar

This morning’s webinar with Chris Baggot and Duane Forrester was about business blogging and how to apply SEO. They distinguish the difference between how personal blogging has evolved into a more sophisticated form of corporate blogging. Chris shared insight about organizing several different blogs dedicated to specific topics, while Duane talk about the importance of tracking your success. Here are some things to keep in mind as you establish your own blogging strategy and best practices:

  • 66% of blog traffic comes from search engines
  • Companies that utilize blogs generally get more traffic
  • Frequent and recent – successful blogs are updated regularly and contain relevant information

Leave a Reply

Your email address will not be published. Required fields are marked *


− 4 = one

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>