Thinking Out of the Box: 6 Link Building Strategies

Link building is increasingly becoming more important but at the same time, more complex. Nowadays, it’s about more than just tweaking your on-page SEO and submitting articles to to directories. It’s easy to give broad advice like “network with local colleges and ask for a link” or “call a related local business and ask for a link” … Here are some easy to implement ideas that can help with your link building campaign:

1) Create a free stock photo gallery – Whether you’re an avid photographer or Instagram fan, offering free use of your pictures can be a great way to get a link. It’s easy to set up a dedicated page on your site with stock photos that people can freely use. Even better, if you’re a web designer, you can offer free social networking icons, fonts, or even stylesheets – all while asking for a link back to your site.

2) Broken/dead link building – This can be a tedious process. One way to do this is to search the top terms you want to rank for and check out the top competitors. You can run a broken link check on them (like Xenu) and see if they have any broken links. It’s more than likely that they’ll have a broken or outdated link on their resources/links page. At this point, you can send a friendly email informing them of the dead link and asking (but not pressuring them) to add your link in place of this broken link.

3) Build a definition/glossary page – This strategy is great way to show that you are an expert in your field. At the same time, you’ll get to cover your most important targeted keywords and then some! Think of something like this, that will be helpful for years to come and something that can always be updated – so that people keep it in their references.

4) Wikipedia and wikis
– Although links on Wikipedia are nofollow, it’s a great addition to your backlink profile and it can bring relevant traffic your way. The key here isn’t to spam but to find relevant articles and to make citations or add to helpful “External links” at the bottom of the page. Remember, Wikipedia is not the only one out there. It’s a matter of digging around to find some more relevant ones to your business like wikidoc, AboutUs and so on.

5) Give away badges
– Post Penguin/Panda, it might not be such a good idea to get or ask for links with the same block of anchor text. Images are a great and safe way to diversify your link profile and it doesn’t take much. Many niche bloggers (tech, moms, gamers) appreciate well-made badges that they can add to their site. Think of something fun and simple, like Foursquare badges.

6) Live blogging at industry events
– Microblogging platforms like Twitter, Tumblr, Posterous combined with smartphones make it easy to live blog before, during and after events. An important part of having your posts re-shared is offering interesting insight not just mundane updates like “So excited for the seminar to begin!”. Take creative pictures, add your opinions and provide non-attendees with info that just might make them wish they were there with you!

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