Thursday Topics: Over Optimization & Social Media Marketing

Optimization Strategies
What happens if you overkill your optimization strategy? I just saw a short interview clip with Matt Cutts on a SEOBook article about this very subject. Although Matt claims that you won’t necessarily get penalized, it’s obviously not ideal to over optimize. Google optimization is a delicate task and the key is to make your efforts look as natural as possible. This means doing away with duplicate content (your own and content “borrowed” elsewhere) and mixing up the keywords you use on a single page. If you feel like you’re using a particular word a little too much, you probably are. This not only looks spammy but it makes it annoying for your average reader.

Have You Checked in with Foursquare?
Whether you love or hate social media marketing, you’ll certainly be at a disadvantage if you ignore it. The internet is abuzz over the Foursquare phenomenon and that’s cool, but I don’t really get it. I mean I “get it” from a marketer’s point of view so I guess we’ll expand on that note. Like local search, Foursquare pulls in customers to drive business. But, how does it work? The jist of it is that customers “check-in” on their smart phone using the application to keep track of the various locations they’ve visited. Depending on the amount and variety of places you’ve visited, users can earn badges that showcase their accomplishments.
Interesting… but what’s the point? Social Media Examiner shows how businesses can implement loyalty programs and build relationships using the app. By using the ‘check-in’ feature, customers can take advantage coupons and promotions available for locals. It’s beneficial for all, so why not? Foursquare, and the lesser-mentioned Gowalla, are fun and engaging new ways to use location based services to connect with customers.

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