Google organic search results aren’t the only lucky ones to get updates. According to Google, there have been OVER 200 product and feature updates in AdWords in 2014 alone. It’s not surprising, since Google’s team is working all the time so that these updates will help advertisers better reach their business goals. In addition, Google is always welcome and asking for suggestions and taking user comments into consideration with these changes.
Here are two recent additions to AdWords that we’ll know you will find helpful:
To help you keep track of all the new updates and additions, bookmark this as your central hub for all-things AdWords. Here, you will see individual listings of each new change, along with a description of what to expect. It’s also conveniently organized by date so that you can go back to check anything you missed.
Instead of making assumptions or reading about what other people assume to be best practices for Google AdWords, you can now check out the complete series and read exactly what Google has to say. This series will cover almost everything you’ve wanted to learn more about including: keywords and targeting, ads, bidding, productivity, mobile ads, reporting, analytics and more. If you have a suggestion for another topic, please free to make that suggestion.
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Keeping track of all the AdWords updates and additions can be confusing and time consuming. There’s a lot more to PPC management than you initially thought. If you need help with PPC, contact us today at (888) 347-7757 for a free consultation. You have NOTHING to lose!