Twitter’s New Photo Search

Picture this: you’re out with your friends or at an event – how often do you pull out your phone to take a picture and share it with your social network(s)? If you’re like a majority of mobile users, the chances are that you do this a lot!

Twitter recently unveiled a new search feature that emphasizes tagged photos. Although Twitter’s search result algorithm is less complex than Google’s, this puts them one step closer to pulling more relevant search results and showcasing the most popular ones. In the world of social photo sharing, this will bring users closer than ever to each other, as well as their favorite brands.

As Twitter puts it: if a picture is worth a thousand words, a hashtag can be worth a thousand pictures! What does this mean for your business? First off, I think it’s another great opportunity to share and be creative. Instead of just replying to hashtags with more hashtags or words, you can now incorporate a visual element and who doesn’t appreciate that? This opens a new element when it comes to learning about your customers, your industry, and your own promotions (hello, photo contests). This new feature can help your business be more sociable. Because whether you like it or not, social media can’t be treated like any other form of internet advertising. It all boils down to the social aspect of a community.

Check out the video for a detailed look at Twitter’s new search feature.

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