Retweeting is a great way to share a interesting facts, shocking statements and little nuggets of wisdom. Even though there are countless types of messages to Retweet, there are two basic ways to do so. Twitter has an official Retweet button but some users still prefer the “old” style, by manually typing a RT in front of a tweet.
But does it really matter how you choose to Retweet things and here’s a better question, “Do Retweets make a difference in your social marketing campaigns?”
Manual RT Versus the Button
RT: When I mean the “old” style of Retweeting, that means copy and pasting a message after adding “RT @user” to the front of your message. This method allows you to answer questions, fix spelling mistakes and add whatever comments you’d like. Pros include customization, searchability (your RTs will show up when searched for), your username will be included in the message as others you want to credit. The downside is that makes your message more limited and can be more time consuming.
Official RT Button: If you use Twitter’s official button, your account will show up along all the other users who have Retweeted the same message. In a way, I feel that this is similar to ‘Liking’ a Facebook update. Your RT will not be counted as an individual message but rather, it will give that post more prominence. Highly Retweeted messages show up near the top of Twitter search results and that’s a good thing.
Why Does Retweeting Matter?
Either way you do it, Retweeting is an important part of the social aspect of Twitter. What makes a RT so important is the potential to reach a greater audience that what your account has alone. If one friend Retweets it, their friends will also be exposed and so on.
Remember, the timeline for a Tweet is very short lived and the message brief (140 characters). That’s why the most powerful tweets will be interesting, useful and/or also contain relevant keywords. So that when they do get Retweeted, that Tweet-juice will be counted in your favor SEO-wise.