When it comes to link building do you have a particular focus or do you have a diversified plan? Blogs, directories, paid links, reciprocal links – there are so many options!
Pay Attention to Nofollow Links
Did you know that many popular blogs and even Google Sites apply the nofollow feature to links? This prevents spammers and link abuse. Basically, nofollow links tells the search engine crawlers to not count your link. It doesn’t mean that you should avoid nofollow links all together though. These sites are still a great place to be social and join in on the conversation.
Different Types of Directories
Every directory is not the same! The most popular ones are dmoz and ipl2. Generally speaking (and thanks to Rand Fishkin) there are 3 types of directories that you can submit to:
- Specific directories that are categorized by topics or industry. (ThomasNet is the most popular for industrial suppliers.)
- Local directories are helpful and you can find them through your local chamber of commerce or other online neighborhood resource.
- Generic directories. You’ve probably come across worlds-best-internet-director-1000 or something similar. Again, targeted directories are more preferred than these kinds.
Other Sources for Links
- Social bookmarking
- Press releases sites
- Niche forums or communities
- Review sites
- Social media profiles