How the Year of the Snake Can Help You Better Understand Your Business

Happy Lunar New Year! 2013 is the year of the snake and there is much to learn, even if you’re not a big believer in the zodiac or astrology! Take this as a moment to pause and think of all the great things that are in store for your website, business and life in this upcoming year.

For people born on a year of the snake, strengths include:
Skill at communicating by saying very little:
This can translate well when it comes to website copy. Say what you mean concisely and don’t mislead visitors by throwing in filler.

A rational and logical approach to problems:
Last year was a tumultuous year for SEO and who knows what this year will bring. This trait will help you stay calm if your site encounters problems and coming up with a logical plan of action instead of stressing for no reason.

Great perception and understanding of themselves:
A deep understanding of your business and mission statement will help you better serve customers and keep them coming back for more. The last thing you want to convey to potential customers is that your business goals are all over the place.

Weaknesses include:
Being jealous and suspicious:
These are negative personality traits which could prove to be disastrous if it leaks into the spirit of your business. Some examples of this include negative SEO, false and malicious reviews. Although rare, I’ve even seen some instances where business owners accuse Google of having a personal vendetta against their site and rankings!

A tendency to overdo things:
Remember, less is more and keeping it simple will help make your business better. Some owners may overwork themselves or employees and the end result may not even be better. On top of that, they have destroyed morale. When things are looking their worse, it helps to take a step back and analyze whether you really do need to do that one thing.

Transformation
2012’s year of the dragon is considered to be the most favorable and luckiest year of the 12 year cycle. So, it’s not fair that 2013 has a slightly negative connotation. This is considered to be a year of unexpected changes but change doesn’t always have to be a bad thing. It depends on how you look at the situation.
A quote found here can best sum up what to expect this year. So go out and do it!

This year let go of all attachments—emotional, mental, physical, financial, and spiritual- that may be holding you back. Transform them, like the Water Snake, into something of value that will help you move ahead to the next level of your be-ing.

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